Project proposal for ''Exib-it'' competition
Temporary installation for Florim in Milan flagship store
An inspiration for the project concept is the philosophy of FLORIM “Sourced from Nature using technology to assure environmental respect”.
The square symbol of FLORIM logotype is the basic shaping principle for the installation concept. The concept of installation is a combination of three main notions: it's developed from the idea of square shape natural stone metaphorically representing the inspiration from NATURE, which is modified to the tiled piece of stone expressing the idea of “MADE IN FLORIM. The concept is finalized by presentation of architectural and interior images on the installation illustrating the REALIZATION and ACHIEVEMENTS of FLORIM in architectural–design environment.
The exhibition will be represented on the metal structure covered with stone textured Corian or with marble cladding. The presentation of images will be on two sides of the installation. There will be three levels to get acquainted to the exhibition. On the front side of the installation, 10 architectural-design projects in large scale will be showed by projector (level1), and on the back side the projects will be represented with more views and details on the 10 screens (level 2). There is a touch screen and a special board for print media for more detailed information about FLORIM and the represented architectural projects (level 3).